Human . AI . Metacortex
Follow our simple, three-phase process to transform your market strategy from an idea into a measurable, executable plan.
Who You Are & What You Do
Start by providing your company URL. Our AI analyzes your digital footprint to understand your products, services, team, and target market.
Your Complete GTM Strategy
Based on the initial analysis, we generate a comprehensive, multi-channel GTM strategy tailored to your business.
Execute and Measure
Launch your GTM plan and measure success with our Metacortex engine, blending Human and AI execution for optimal results.
Here's a closer look at each step in the GTM Axis journey.
Phase 1
Tell us whether your company is B2B or B2C to customize our analysis approach.
Provide your company URL and we'll automatically gather comprehensive business information.
Our AI identifies your company's services and software. You can review, add, or remove items to ensure accuracy.
Receive a detailed TAM report, including contributing categories and trending industries for your specific market segment.
Phase 2
Define the perfect customer with specifics on size, revenue, location, and decision-maker characteristics.
Articulate how your offerings solve your ICP's core problems and help them achieve their goals.
Generate detailed, fictional personas that bring your ideal customer to life for your sales and marketing teams.
Create practical assets like call scripts, objection-handling battle cards, and discovery questionnaires.
Develop a multi-channel strategy including email sequences, social media engagement, and a full outreach cadence.
Forecast the results of your GTM plan with a detailed metrics table for activities, pipeline, conversion, and revenue.
Phase 3
Set clear, measurable KPIs for every stage of your sales funnel to track performance.
Deploy your GTM strategy using the optimal blend of human-led sales teams and autonomous AI agents.
Continuously monitor results, gain real-time insights, and optimize your approach for maximum impact.
Once your strategy is built, it's time for action. GTM Axis provides the framework to launch your sales execution using the right model for your business—whether it's Human-led, powered by Agentic AI, or a dynamic Metacortex hybrid. Define your metrics, execute your plan, and measure your success all in one place.